An updated report on my latest BookBub experience

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Last Friday, I posted a blog announcing BookBub’s feature of Last One Chosen for the day.  At the end of that post, I said I would update everyone with some of the results.

One of the things that characterizes the Indie writing gig is authors’ willingness to share their experiences, good and bad. I really appreciate that characteristic of the Indie writing club and have learned a lot analyzing the information other authors have seen fit to share. It is from that perspective that I share these results with you.

As I write this it is mid-morning on Sunday, February 2.  Under the agreement with BookBub, I am to continue the special pricing of Last One Chosen on Kindle, Nook and Kobo until at least midnight this evening. So the results I am about to provide will change some moving forward.

This was my third time to have a book on BB.  The first two times I had a $1.99 slot and ran it in the thriller genre.  This time I had a 99 cent slot in thrillers.  That placement cost $360.

BookBub

Since Friday, January 31, 2014, when the placement on BB went live I have seen a total across all retailers of 2,950 sales. That number includes all my titles, not just Last One Chosen.  I say this because Last One Chosen is the first book in a trilogy, and the other books in the series have also picked up some sales.

Those sales carried with them several benefits.  Chief among these is that as my rankings increased, I fell heir to internal marketing efforts on Amazon and B&N. For instance, Last One Chosen rose as high as number 5 in the entire Nook Book store.  When that happened, the book appeared on the bestseller carousel on the Nook home page, a location reserved for only the top twelve books in the store.

Likewise, Amazon had the book in its “Movers and Shakers” category and several other featured listings. It rose to number 2 in legal thrillers, for instance.

ACX

I have also seen a surge in sales in the audiobook version of the book. I believe in large part that surge is attributable to the fact that Last One Chosen is a part of Whispersync for Voice, an Amazon program that provides a discounted copy of the audiobook when readers buy the eBook first then purchase the audiobook.  The sales numbers above do not include audiobook sales because sales reporting through Audiobook Creation Exchange (“ACX”) lags a few days behind reporting on eBook sales from the other sites. I will provide additional information about audiobook numbers when I have a more complete picture in a few days.

So, the good news is that I received a nice sales bump from the BB promotion and will continue to reap benefits from it for a while.

The bad news, however, is that I will not be able  to run Last One Chosen on BB until six months from now.  Even then there is no guarantee that BB will give me a placement for it.

I welcome your comments and would love to hear about the experience of other authors on BookBub.

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  • Caleb Pirtle

    Now that’s what I call a good day on the book farm. Congratulations.

  • So, definitely worth the BookBub ad cost – good to know.

    Congratulations on the sales, and I hope the bump keeps on giving you a sales boost.

  • Roger Summers

    Stephen, I am trying to learn all I can about the book business. This really helps. Thank you.

  • Bert Carson

    Nice work –

  • Excellent, thanks for sharing–very similar results to what I experienced with BokBub.

    • Jan,
      I suspect a lot of authors are seeing similar results, but I always like to share the details. Thanks for dropping by and commenting.

  • Christina Carson

    Candid results are always appreciated, and I’m delighted for your excellent experience with BB.

  • Renee Pawlish

    Thanks for sharing the details, I appreciate hearing how others do with BB, especially since they are so expensive.

    • And the cost is going up. I paid $360 for a slot and the same one today costs $400.

  • Congrats, Stephen, it certainly sounds like a “good day on the book farm”, as Caleb says! Just out of curiosity, did you use Audible to produce your audiobook?

    • I narrated and produced the audiobook in a home studio, then uploaded it through Audiobook Creation Exchange (ACX). ACX, an Amazon company, distributes it to Amazon, Audible and iTunes.

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