B. Alan Bourgeois: Marketing Renegade Style
June 28, 2018
B. Alan Bourgeois, founding director of the Association of Texas Authors will be a featured speaker at the East Texas Writer’s Guild Summer Conference on July 14. The event will be held at the West Campus of Tyler Junior College in Tyler, Texas.
I first met B. Alan Bourgeois when I joined the Association of Texas Authors.
He is a rarity in the business marketplace.
I joined online.
Two minutes later, I received a phone call from Alan.
I’m not alone.
Everyone who joins immediately has a call and hears the voice of Alan Bourgeois.
Send him an email?
Don’t close your computer.
He answers right back. Even when he’s running, and he’s always running, Alan answers right back.
I have been a member of many organizations in my life, but never have I met any director who works as hard as often or more creatively and diligently as Alan. He lives and breathes publishing and marketing. He is continually creating programs and book signings and promotions to give his authors a chance to become successful.
Alan works constantly. New ideas are always fighting their way into his head, and he’s on the move night and day to make them work.
Does he ever sleep?
The East Texas Writers Guild is indeed fortunate to have Alan speaking on “Marketing Renegade Style.” It’s a topic he knows well.
Alan markets renegade style every day of his life.
During the 2017 Survey of Social Media sites and bookstores, it was estimated that in Texas alone, there are over 8,400 Published Texas Authors. This means you are already competing for attention and sales within your own state. Then add in the 1 million USA authors and then the millions, if not billions of worldwide authors you are competing against, you must figure out a way to stand out!
If you want to build a career as a writer, you MUST market yourself and your book, even if you are with a traditional publisher! If anyone tells you that you DO NOT need to do this, they are trying to sell you false goods. However, how you market your books can be done in smart ways that don’t cost you a lot of money or time.
In the award-winning presentation, Marketing Renegade Style, created by B Alan Bourgeois, he will take you through some very basic steps on how to think outside the box to create marketing ideas that work and will give you an edge in presenting you and your books to Readers. As with any program, if you pick and choose what you want to do, your success rate will vary.
Through the process of writing and getting published, Bourgeois saw a need for additional marketing avenues for Authors that was not covered in the normal channels. While there were a lot of new ‘web’ based social networks for authors, there was nothing that really helped challenge them, and or gave them a way to promote themselves in a way that finds new readers; IndieBeacon.com is in the process of being that new marketing tool.
In addition, Bourgeois saw a special niche market for Texas Authors; Texas Association of Authors was thus created to highlight the estimated 1,000 Texas Authors that write on a wide range of subject matter. TAA does this through seminars, their online bookstore, and traveling around the state with the TAA ‘pop up’ store.
Bourgeois continues to write when he can and assist new authors through his company Bourgeois Media & Consulting (BMC). He finds great joy in helping authors work through the various steps and processes needed to get their book(s) published. “There is nothing greater than seeing someone’s dreams become reality,” he says.