Exploring the Hidden Assets of Amazon

Indie Authors – Search Inside The Book

51jZHiqEvaL._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA278_PIkin4,BottomRight,-59,22_AA300_SH20_OU01_Ever been on Amazon and you see above a book cover Look Inside?  This allows readers to view inside your book before buying it.  Amazon should automatically enroll your Kindle books to the program, but you’ll have to add your print books.  To do this, on your author central home page, click on Join Search Inside The Book under Learn More (you can also go here to sign up).  It’s easy to sign up, and once you do so, all your books will be included in Look Inside.  Amazon claims that having your books in the program helps you sell books in three ways:

The third point about search results is key.  Here’s  what Amazon says about the search results:

When customers search for books on Amazon.com, we use the actual words from inside participating print books–not just the author, title, and keywords supplied by the publisher–to return the best possible selection of books. For matches inside the book, we also display a short excerpt and links to the page where the query matched.

For example, if Jane Book-Buyer hears about a book discussing economically productive households but can’t remember the title or author, Jane can search on Amazon.com and discover that the phrase was made popular by Thomas Stanley in his Millionaire Mind book series and link directly to pages in the book where the phrase appears.

This is great for someone trying to find your book(s).

Indie Authors – About The Author For Kindle

Renee Pawlish
Renee Pawlish

Amazon has added About The Author for Kindle Paperwhite and Kindle Fire HD.  Now I don’t have either of these, but Amazon says those who have Paperwhite of Kindle Fire HD will have access to your biography and a list of all your books in a single place on their Kindle.  Readers can tap your book and be taken right to your sales page.  If you change your bio or add new books, it will automatically update on the users’ Kindle device.  But you’ll have to update your author central profile in order to be featured!

Indie Authors – Get Likes For Your Author Page

A while back, Amazon got rid of likes for your book pages, but (as of this writing) you can still have readers/fans like your author page (it’s on the upper right of the page, just above your latest tweet).  I would assume that having more likes on your page could potentially increase your visibility on Amazon.  If so, would you be so kind as to like my page, and if you put a link in the comments, I’ll like your page in return .

Indie Authors – The Stay Up To Date Section

A nice feature of your Amazon author central page is the Stay Up To Date section (it’s just below the like section on the upper right of the page – see image above).  Your readers/fans can subscribe and receive new release emails.  How cool is that?  Granted, you should be building an email list as part of your marketing strategy, but why not take advantage of Amazon providing you a second way of letting your peeps know you have a new book?  Once you sign up, you’ll see.

Please click the book cover to read more about Renee Pawlish and her novels on Amazon.

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  • Caleb Pirtle

    In today’s world of digital publishing, authors need to take advantage of every opportunity they have. It doesn’t matter whether the author is traditionally published or is an indie. Thanks for giving us a couple of those opportunities available on Amazon. It is the 500 pound gorilla.

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