The Indie Author: Who needs New York anyway?

Why worry about trying to find a big-time publisher? Readers don’t bother with the names of publishers anyway.

I read a blog the other day by Business Ghost, who happens to be a successful ghost writer.

It’s worth reading.

The whole thing began when a blogger in the Huffington Post suggested that there are five reasons to get a deal with a New York Publisher.






Business Ghost has played the game and took them apart one by one.

You call this a Partnership between author and publisher?

The publisher receives 85 to 90 percent of the financial pie.

Sure the publisher has an editor look over the book, but from what we’ve been told by a New York literary agent, New York publishers are firing their good editors.

Been around too long.

Too expensive.

They hire kids.

Indies can do the same.

Besides, publishers don’t do any marketing or promotion for you, and they take a year to actually get the book out after it is completed and ready to go.

Forget the partnership.

It doesn’t exist.

You call this quality?

New York publishers don’t care anything about the contents of a book?

Is it good?


Is it bad?


What’s the marketing plan?

That’s all publishers care about.

How large a national footprint does the author have?

How big a social media following does he or she have?

As Business Ghost said: “The New York publishers are essentially running a scam on readers by publishing third-rate books with first-rate media platforms.”

Book readers have been forgotten.

Book readers don’t count anymore.

They still believe book readers will buy any garbage they sling their way.

You call this legitimacy?

Everyone wants a big-time publisher to reach into a morass of manuscripts, choose their books, and hold them up for the world to see.

This book must be good.

That’s the good.

This book must be good because New York Publisher put his imprint on it.

That’s not legitimacy.

That’s an ego trip.

Give your friends a test.

On a piece of paper write down the names of five major publishers.

Then make up five high-sounding names.

See if your friends know which names belong to real publishers and which ones are phony.

Readers don’t care.

Readers don’t bother with the names of publishers anyway.

Want distribution?

Forget New York.

Go to Amazon.

Bookstores pick and choose among the millions of titles that come their way in catalogs, and if your book is selected then hasn’t sold in a few weeks, they send the unsold copies back, and the publisher dumps them.

Amazon sells every book in the world.

It sells every book in the world almost every day.

Your book not selling?

Don’t worry.

Amazon keeps it out there for somebody to see.


Amazon keeps it out there for everybody to see.

You may remove it.

Amazon won’t.

Business Ghost said, “If you link your Website or social media to your book’s Amazon page, you will have better distribution than any author in the history of mankind.”

How about advances?

A few big name authors do receive them.

Nobody else.

So don’t expect big paydays from big advances.

They aren’t coming.

Even celebrities are fortunate to receive a $5,000 advance.

Usually, they receive the same advance you will receive.


So there it is.

Huffington Post says there are five reasons to strike a deal with a New York Publisher.

Business Ghost looked the blog over and came up with a different number of reasons to link to life and your book to New York.

Take it or leave it.

He said it was zero.

Please click HERE to find Night Side of Dark on Amazon.

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  • Patty Wiseman

    OMG! This really needed to be said. Great post and SO true!

    • Caleb Pirtle

      Thanks, Patty. Writers still have dreams of the golden age of publishing, and those days don’t exist anymore. It’s time we all stare at reality face to face.

  • And yet… Books still occasionally sell millions. Two million copies of The Goldfinch were printed, two million of Go Set A Watchman. How many were actually read is not known, how many pulped.

    The problem is that there are too many writers, and readers have to wade through the available books to find the ones they might like. Readers want someone to find ‘the good stuff’ for them, and then make it available cheaply – or free.

    I wonder what the rate of return is on those expensive NY Times ads.

    • Caleb Pirtle

      Great questions, Alicia. I don’t know where you find the answers. I have read that New York publishers who produce 300 titles a year hope that seven sell enough to earn and profit and cover the loses on the other 293 books. If a big publisher sends books to a bookstore, and they don’t sell in four to six weeks, the books are returned, and the title is dead in the water. Yet the publisher still owns the rights.

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