The Amazon Algorithms De-Mystified, Let’s Get Visible by David Gaughran, a review

let's get visible

David Gaughran is one of the greatest resources Indie authors have in the new world of digital publishing.

He has demonstrated that in spades with the recent publication of Let’s Get Visible (How To Get Noticed And Sell More Books).

For those unfamiliar with David, here is the blurb from his Amazon Author Page.

David Gaughran is an Irish writer, living in London, who spends most of his time travelling the world, collecting stories.

He runs the publishing blog Let’s Get Digital and the South American history site South Americana, has a regular column at Indie Reader, and his work has been featured in the Huffington Post, The Sunday Times, and the Irish Times.

I first started following David’s work when I ran across his initial book on self-publishing, Let’s Get Digital, which he released in July 2011.  With Let’s Get Visible, he supplements the pioneering work he did in his first volume, but also plows a lot of new ground.

Gaughran’s style is to provide a heavy dose of cutting edge information about his subject matter and then to offer advice as to what strategies have been shown to work in digital books sales, what strategies may be developing, and which ones are on the edge of the current paradigm.

DavidGauhran
David Gaughran

He couples his advice with a “just the facts ma’am” approach,  an occasional snippet of cutting humor and just enough attitude to convince a reader he knows of which he speaks.

And he does know what he’s talking about.

In the two years since Gaughran’s first publishing book, authors have seen the terrain re-shape itself several times.  David’s focus is on Amazon, and the Kindle store in particular, so he provides the historical background necessary for writers to understand the game as it now exists, not before any of the sea changes of the last two years.

It is a highly practical book that gives writers step by step instructions about how to crack the Amazon system, how to handle a release, what material to include with a book file to help build readership, and scores of other topics.

Gaughran also devotes a significant amount of time to KDP Select, it’s pros and cons, and the pros and cons of “free” as an effective book selling strategy.  As in the other sections of his book, his recommendations are balanced, weighing the pluses and minuses, not white-washing anything.

Frankly, I think Let’s Get Visible is the best book I’ve seen so far on the state of digital publishing.

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